Regulate Online Advertising
The Internet Advertising Bureau (IAB) the online advertising trade body is trying to improve its political stance with a move to increase its influence in Westiminster by appointing Guy Phillipson who will be Head of Regulatory affairs.
Guy’s role is to liaise with the government, regulators and industry bodies – including the Advertising Standards Authority, the Committee of Advertising Practice (CAP) and Ofcom – to promote IAB guidelines to regulate online advertising.
Since online advertising has been self regulating to date with advertising agencies, the ad networks and the advertisers all working to their own best practices its widely expected that Guy will review the self-regulatory framework.
Since more and more people are concerned with the industries stance to targeting children, or adverting food to children it is believe tighter regulatory control is needed.
Tags: Advertising Agencies, Advertising Regulation, IAB, Online Advertising