Direct Response Advertising is Changing
Direct response advertising agencies are noticing a shift in their clients advertising activity as TV audiences are moving away from the phone to the Internet. Direct response TV commercials are not always the nicest or cleverest and never award winning but many are amazing affective. Direct response commercials are the ones that have “Buy Now Call 0800 000 xxx” plastered all over them. Most are not fancy but they do work well for agencies clients.
Advertising agencies have noticed that more and more responses from TV commercials and Radio Ads are coming via the Internet rather than over the phone. Historically the higher percentage of responses have normally been generated by the phone but in 2007 Internet is starting to rearrange the balance, with 70% of all responses via the internet.
Tags: Advertising, Advertising Agency, direct response advertising, Press, TV Commercials