Thames Computers Blog

Thames has signed up for the new BASDA Code of Conduct covering the development, supply and support of accountancy and financial management software. BASDA accreditation is designed to put a stamp of approval on organisations that comply with this Code of Conduct and gives the user of financial accounting software a high degree of comfort and protection against unprofessional suppliers or supply relationships.

Roger Perrin, Managing Director of Thames, said “the new Code of Practise will differentiate the quality of our advertising agency software (Advantage) and support services and re-assure our clients and potential clients that they are dealing with a serious organisation that follows the industries ‘best practice’ model”.

Dennis Keeling,CEO,BASDA and Roger Perrin, CEO, Thames Computer Services Ltd.

ADvantage, is a flexible, integrated software solution, designed by Thames Computer Services, and is currently accessed by all types of Advertising and communications agencies throughout the UK and Europe

The ADvantage system links Production (Job Management), Media buying, and Financial accounting, in one single software package. It includes job workflow, budgets, timesheets, orders, billing. ADvantage is delivered over the Internet as a SaaS, Software as a Service, application or can be installed on in-house server.

About BASDA
BASDA, the Business Application Software Developers Association, represents more than 250 of the world’s leading applications software developers and is the acknowledged voice of the software applications industry. It is recognised by the European Commission, the UK Government and the United Nations.
Since BASDA was founded in 1993, the organisation has gone from strength to strength in terms of achievement and membership.
BASDA is involved in setting international standards. Since its inception it has worked on VAT, EDI, EMU, IFRS and eBusiness. Whenever new developments and regulations affect the business & accounting software industry, BASDA works with the ruling bodies to ensure that any changes are made with the industry’s consultation and co-operation. As a result, BASDA has forged strong relationships with many government departments and now sits on most EU and UK Government initiatives and working parties.

The Internet Advertising Bureau (IAB) the online advertising trade body is trying to improve its political stance with a move to increase its influence in Westiminster by appointing Guy Phillipson who will be Head of Regulatory affairs.

Guy’s role is to liaise with the government, regulators and industry bodies – including the Advertising Standards Authority, the Committee of Advertising Practice (CAP) and Ofcom – to promote IAB guidelines to regulate online advertising.

Since online advertising has been self regulating to date with advertising agencies, the ad networks and the advertisers all working to their own best practices its widely expected that Guy will review the self-regulatory framework.

Since more and more people are concerned with the industries stance to targeting children, or adverting food to children it is believe tighter regulatory control is needed.